POLITICAL AD WATCH

What Tennessee campaigns are spending on Google and YouTube

Google publishes what every political advertiser spends, where, and week by week. This is that data for Tennessee: a spending ledger, updated weekly, with every figure attributed to the table it came from.

THE TOTAL

Tennessee spending across the advertisers we track

$2,584,800
Spent in Tennessee, all time
Across 10 tracked advertisers, from Google's advertiser-by-state table.
163
Ads running in the 56 days to August 9, 2026
Every ad whose last recorded day falls between June 14, 2026 and August 9, 2026, the most recent day the ad data covers.
10
Advertisers with Tennessee spending
Every tracked advertiser has recorded Tennessee spending.

Ad spending | Source: Google Political Advertising Transparency Report | Updated: August 9, 2026 at 8:04 a.m. Pacific time | Read Aug 9, 2026, 2:00 PM CDT; data runs through the week of August 2, 2026

WHAT THIS COVERS

Google platforms only, for now

Scope of this page

This page covers advertising bought through Google Search, YouTube, and the Google Display Network. It does not cover Meta platforms (Facebook and Instagram), broadcast or cable television, radio, direct mail, or any other advertising Google does not sell.

Meta publishes comparable data, but only through an API that requires credentials we have not obtained. When that access exists, Meta spending will be added here as a second source alongside Google rather than merged into these figures, because the two platforms report on different terms and a combined total would hide that.

A campaign that spends nothing on Google may still be advertising heavily somewhere else. Read the figures below as what they are: one platform’s ledger.

How to read the numbers

Google rounds every figure it publishes to the nearest $100, and it rounds each of its tables separately. The same advertiser can therefore show slightly different totals depending on which table a number is read from, so each figure here names its table. Nothing on this page adds a figure from one table to a figure from another.

Per-ad spending is published only as a range, such as $5,000 to $6,000. Those are shown as ranges. No midpoint is calculated, because Google does not publish one.

Advertisers are matched on Google’s own advertiser id, not on name. One campaign often files under several names, and surname matching pulls in candidates from other states.

BY ADVERTISER

Every advertiser on the watchlist (10)

Ordered by Tennessee spending. An advertiser is on this list when it is a committee in one of Tennessee’s two statewide 2026 races, governor or US Senate, or an outside group advertising in them, and when Google attributes most of its national spending to Tennessee. Every entry here is between 74 and 98 percent Tennessee by that measure. The list is committed to the repository, so an addition or a removal is a reviewable change rather than an editorial decision made invisibly.

Each card says which race the committee belongs to. Committees for an earlier campaign are labelled as such and are never counted toward the current race, which is why the governor table below reports less for a candidate than their cards here add up to.

Committees for individual congressional or legislative districts are not tracked yet. That is a coverage limit, not a finding: several are advertising in Tennessee right now.

ROSE FOR TN INC

Governor's race | Candidate committee

John Rose

Spent in Tennessee
$709,400
All time, from the advertiser-by-state table.
Spent everywhere
$757,200
All time, all states, from the advertiser totals table.
Ads in the last 56 days
30
47 ads all time.

Weekly spending recorded from May 4, 2025 through August 2, 2026, totalling $757,500 across 53 weeks in the weekly table.

Those recent ads are reported in bands totalling between $534,800 and $636,200. Google publishes per-ad spending only as a range, so this is a range and not a total.

Show the 30 most recent ads
RanFormatReported spendAd
June 25 to August 6, 2026image$8,000 to $9,000View on Google
July 20 to August 6, 2026image$10,000 to $15,000View on Google
June 24 to August 6, 2026text$7,000 to $8,000View on Google
August 3 to August 6, 2026video$25,000 to $30,000View on Google
August 3 to August 6, 2026video$20,000 to $25,000View on Google
August 3 to August 6, 2026video$600 to $700View on Google
July 27 to August 4, 2026video$7,000 to $8,000View on Google
July 27 to August 4, 2026video$0 to $100View on Google
July 23 to August 3, 2026video$20,000 to $25,000View on Google
July 27 to August 3, 2026video$4,500 to $5,000View on Google
July 23 to August 3, 2026video$1,000 to $1,500View on Google
July 27 to July 31, 2026video$0 to $100View on Google
July 23 to July 31, 2026video$1,000 to $1,500View on Google
July 23 to July 31, 2026video$30,000 to $35,000View on Google
July 9 to July 23, 2026video$50,000 to $60,000View on Google
July 9 to July 23, 2026video$2,500 to $3,000View on Google
July 17 to July 21, 2026video$5,000 to $6,000View on Google
July 17 to July 21, 2026video$200 to $300View on Google
June 29 to July 9, 2026video$60,000 to $70,000View on Google
June 29 to July 9, 2026video$5,000 to $6,000View on Google
June 22 to June 29, 2026video$60,000 to $70,000View on Google
June 22 to June 29, 2026video$6,000 to $7,000View on Google
May 6 to June 25, 2026image$2,500 to $3,000View on Google
June 24 to June 25, 2026video$30,000 to $35,000View on Google
May 6 to June 25, 2026image$2,500 to $3,000View on Google

Showing the 25 most recent of 30. The rest are on Google’s transparency site.

Republican candidate for governor, certified on the SOS list.

TEAM HAGERTY

US Senate race | Candidate committee

Bill Hagerty

Spent in Tennessee
$514,000
All time, from the advertiser-by-state table.
Spent everywhere
$589,900
All time, all states, from the advertiser totals table.
Ads in the last 56 days
19
143 ads all time.

Weekly spending recorded from September 8, 2019 through August 2, 2026, totalling $590,000 across 122 weeks in the weekly table.

Those recent ads are reported in bands totalling between $193,500 and $241,500. Google publishes per-ad spending only as a range, so this is a range and not a total.

Show the 19 most recent ads
RanFormatReported spendAd
July 11 to August 7, 2026text$5,000 to $6,000View on Google
July 27 to August 6, 2026video$15,000 to $20,000View on Google
July 28 to August 5, 2026video$15,000 to $20,000View on Google
July 28 to August 4, 2026video$8,000 to $9,000View on Google
July 28 to August 4, 2026video$2,500 to $3,000View on Google
July 27 to August 4, 2026video$9,000 to $10,000View on Google
July 16 to July 28, 2026video$15,000 to $20,000View on Google
July 24 to July 28, 2026video$1,000 to $1,500View on Google
July 27 to July 28, 2026video$2,000 to $2,500View on Google
July 16 to July 28, 2026video$15,000 to $20,000View on Google
July 24 to July 28, 2026video$5,000 to $6,000View on Google
July 16 to July 28, 2026video$2,000 to $2,500View on Google
July 24 to July 27, 2026video$3,500 to $4,000View on Google
July 21 to July 25, 2026video$6,000 to $7,000View on Google
January 7 to July 23, 2026text$10,000 to $15,000View on Google
July 10 to July 21, 2026video$15,000 to $20,000View on Google
July 12 to July 21, 2026video$20,000 to $25,000View on Google
July 13 to July 16, 2026video$4,500 to $5,000View on Google
June 15 to July 6, 2026video$40,000 to $45,000View on Google

US Senate, the other statewide race on the 2026 ballot. 87% of this advertiser's US spend is Tennessee and it was still buying in the week of 2026-08-02, which makes it the largest active Tennessee campaign advertiser in the dataset. It is not a governor-race committee and is labelled so.

Tennessee Freedom Fund

Multiple races | Outside group
Spent in Tennessee
$461,200
All time, from the advertiser-by-state table.
Spent everywhere
$468,100
All time, all states, from the advertiser totals table.
Ads in the last 56 days
76
76 ads all time.

Weekly spending recorded from June 7, 2026 through August 2, 2026, totalling $468,000 across 9 weeks in the weekly table.

Those recent ads are reported in bands totalling between $410,200 and $511,300. Google publishes per-ad spending only as a range, so this is a range and not a total.

Show the 76 most recent ads
RanFormatReported spendAd
July 24 to August 6, 2026video$8,000 to $9,000View on Google
July 24 to August 6, 2026video$40,000 to $45,000View on Google
July 24 to August 6, 2026video$25,000 to $30,000View on Google
July 24 to August 6, 2026video$5,000 to $6,000View on Google
July 20 to July 24, 2026video$700 to $800View on Google
July 20 to July 24, 2026video$700 to $800View on Google
July 20 to July 24, 2026video$1,000 to $1,500View on Google
July 20 to July 24, 2026video$15,000 to $20,000View on Google
July 20 to July 24, 2026video$20,000 to $25,000View on Google
July 20 to July 24, 2026video$1,000 to $1,500View on Google
July 17 to July 20, 2026video$700 to $800View on Google
July 17 to July 20, 2026video$700 to $800View on Google
July 17 to July 20, 2026video$20,000 to $25,000View on Google
July 17 to July 20, 2026video$1,000 to $1,500View on Google
July 17 to July 20, 2026video$10,000 to $15,000View on Google
July 17 to July 20, 2026video$1,000 to $1,500View on Google
July 10 to July 17, 2026video$45,000 to $50,000View on Google
July 10 to July 17, 2026video$30,000 to $35,000View on Google
July 10 to July 17, 2026video$2,000 to $2,500View on Google
July 14 to July 17, 2026video$600 to $700View on Google
July 14 to July 17, 2026video$800 to $900View on Google
July 10 to July 17, 2026video$1,000 to $1,500View on Google
July 10 to July 14, 2026video$800 to $900View on Google
July 10 to July 14, 2026video$1,000 to $1,500View on Google
July 7 to July 10, 2026video$2,000 to $2,500View on Google

Showing the 25 most recent of 76. The rest are on Google’s transparency site.

Tennessee political committee. 98% of its US spend is Tennessee.

GLORIA FOR TENNESSEE

US Senate race | Earlier campaign

Gloria Johnson

Spent in Tennessee
$189,100
All time, from the advertiser-by-state table.
Spent everywhere
$213,500
All time, all states, from the advertiser totals table.
Ads in the last 56 days
0
14 ads all time.

Weekly spending recorded from October 1, 2023 through November 3, 2024, totalling $213,100 across 58 weeks in the weekly table.

2024 US Senate campaign. Not a 2026 governor candidate; the SOS list does not carry the name. Kept as a Tennessee statewide baseline and labelled as prior-cycle.

BEST OF TENNESSEE ACTION FUND INC

Multiple races | Outside group
Spent in Tennessee
$186,400
All time, from the advertiser-by-state table.
Spent everywhere
$188,100
All time, all states, from the advertiser totals table.
Ads in the last 56 days
11
11 ads all time.

Weekly spending recorded from July 5, 2026 through August 2, 2026, totalling $188,100 across 5 weeks in the weekly table.

Those recent ads are reported in bands totalling between $170,200 and $212,300. Google publishes per-ad spending only as a range, so this is a range and not a total.

Show the 11 most recent ads
RanFormatReported spendAd
July 30 to August 6, 2026video$10,000 to $15,000View on Google
July 28 to August 6, 2026video$15,000 to $20,000View on Google
July 30 to August 6, 2026video$5,000 to $6,000View on Google
July 30 to August 6, 2026video$5,000 to $6,000View on Google
July 24 to August 6, 2026video$25,000 to $30,000View on Google
July 30 to August 6, 2026video$10,000 to $15,000View on Google
July 10 to July 24, 2026video$25,000 to $30,000View on Google
July 10 to July 24, 2026video$25,000 to $30,000View on Google
July 10 to July 24, 2026video$25,000 to $30,000View on Google
July 10 to July 24, 2026video$25,000 to $30,000View on Google
July 19 to July 20, 2026video$200 to $300View on Google

Also tracked on the finance page's independent-expenditure ledger from TREF filings. Ad spend and independent expenditures are different measures of the same committee and are never added together.

Blackburn, Marsha

Governor's race | Candidate committee

Marsha Blackburn

Spent in Tennessee
$171,300
All time, from the advertiser-by-state table.
Spent everywhere
$173,500
All time, all states, from the advertiser totals table.
Ads in the last 56 days
10
10 ads all time.

Weekly spending recorded from July 5, 2026 through August 2, 2026, totalling $173,700 across 5 weeks in the weekly table.

Those recent ads are reported in bands totalling between $161,000 and $194,500. Google publishes per-ad spending only as a range, so this is a range and not a total.

Show the 10 most recent ads
RanFormatReported spendAd
July 29 to August 6, 2026video$8,000 to $9,000View on Google
July 31 to August 6, 2026video$25,000 to $30,000View on Google
July 28 to July 31, 2026video$15,000 to $20,000View on Google
July 23 to July 28, 2026video$6,000 to $7,000View on Google
July 23 to July 28, 2026video$15,000 to $20,000View on Google
July 21 to July 23, 2026video$9,000 to $10,000View on Google
July 21 to July 23, 2026video$3,000 to $3,500View on Google
July 14 to July 21, 2026video$30,000 to $35,000View on Google
July 14 to July 21, 2026video$10,000 to $15,000View on Google
July 7 to July 14, 2026video$40,000 to $45,000View on Google

Republican candidate for governor, certified on the SOS list. One of four Blackburn advertiser ids.

MARSHA FOR SENATE

US Senate race | Earlier campaign

Marsha Blackburn

Spent in Tennessee
$129,300
All time, from the advertiser-by-state table.
Spent everywhere
$146,700
All time, all states, from the advertiser totals table.
Ads in the last 56 days
0
112 ads all time.

Weekly spending recorded from June 7, 2020 through May 25, 2025, totalling $148,200 across 79 weeks in the weekly table.

The Senate committee. Included because it is the same officeholder advertising in Tennessee, and labelled so it is never read as governor-race spending.

BLACKBURN TENNESSEE VICTORY FUND

US Senate race | Earlier campaign

Marsha Blackburn

Spent in Tennessee
$113,200
All time, from the advertiser-by-state table.
Spent everywhere
$144,500
All time, all states, from the advertiser totals table.
Ads in the last 56 days
0
26 ads all time.

Weekly spending recorded from July 9, 2023 through July 27, 2025, totalling $144,600 across 92 weeks in the weekly table.

Joint fundraising committee. Its advertising ran 2023-07-09 through 2025-07-27 and stopped the week before MARSHA FOR GOVERNOR's first recorded week, 2025-08-03, so none of it overlaps the governor campaign. Classed as an earlier campaign for that reason, which keeps its $113,200 out of the governor-race column while still reporting it below.

David E. Hatley

Governor's race | Candidate committee

David Hatley

Spent in Tennessee
$72,400
All time, from the advertiser-by-state table.
Spent everywhere
$74,500
All time, all states, from the advertiser totals table.
Ads in the last 56 days
8
8 ads all time.

Weekly spending recorded from July 12, 2026 through August 2, 2026, totalling $74,500 across 4 weeks in the weekly table.

Those recent ads are reported in bands totalling between $69,500 and $83,600. Google publishes per-ad spending only as a range, so this is a range and not a total.

Show the 8 most recent ads
RanFormatReported spendAd
July 29 to August 9, 2026video$7,000 to $8,000View on Google
July 31 to August 9, 2026video$5,000 to $6,000View on Google
July 15 to August 9, 2026video$20,000 to $25,000View on Google
July 15 to August 9, 2026video$1,000 to $1,500View on Google
July 16 to August 8, 2026text$5,000 to $6,000View on Google
July 30 to August 7, 2026video$1,500 to $2,000View on Google
July 15 to August 1, 2026video$30,000 to $35,000View on Google
July 14, 2026text$0 to $100View on Google

Independent candidate for governor, certified on the SOS list. 92% of this advertiser's US spend is Tennessee.

MARSHA FOR GOVERNOR

Governor's race | Candidate committee

Marsha Blackburn

Spent in Tennessee
$38,500
All time, from the advertiser-by-state table.
Spent everywhere
$50,900
All time, all states, from the advertiser totals table.
Ads in the last 56 days
9
17 ads all time.

Weekly spending recorded from August 3, 2025 through August 2, 2026, totalling $50,800 across 52 weeks in the weekly table.

Those recent ads are reported in bands totalling between $21,800 and $28,800. Google publishes per-ad spending only as a range, so this is a range and not a total.

Show the 9 most recent ads
RanFormatReported spendAd
July 16 to August 6, 2026text$400 to $500View on Google
July 27 to August 6, 2026text$900 to $1,000View on Google
July 16 to August 6, 2026text$700 to $800View on Google
August 7, 2025 to August 6, 2026text$10,000 to $15,000View on Google
July 27 to August 6, 2026text$1,500 to $2,000View on Google
July 16 to August 6, 2026text$500 to $600View on Google
August 7, 2025 to July 16, 2026text$2,500 to $3,000View on Google
August 7, 2025 to July 16, 2026text$4,500 to $5,000View on Google
June 5 to July 6, 2026video$800 to $900View on Google

The governor committee proper, a separate id from 'Blackburn, Marsha'.

Watchlist | Source: Tennessee Secretary of State certified filings, plus committees identified in the dataset | Updated: August 9, 2026 | Advertisers are matched on Google's advertiser id

THE FULL FIELD

Every certified candidate for governor

The watchlist above holds the advertisers Google has data for. The ballot holds 21 certified names. Listing only the advertisers would leave a reader to assume the rest are absent from the race rather than absent from this one platform, so every certified candidate appears here, including the 18 with no Google advertising recorded at all.

CandidatePartyGoogle advertising in Tennessee
Marsha BlackburnRepublican$209,800
Monty FrittsRepublicanNone recorded
John RoseRepublican$709,400
Carnita AtwaterDemocraticNone recorded
Tim CyrDemocraticNone recorded
Jerri GreenDemocraticNone recorded
Adam "Ditch" KurtzDemocraticNone recorded
Kevin Lee McCantsDemocraticNone recorded
Misam AbidiIndependentNone recorded
Dean BrewerIndependentNone recorded
Ray BrownIndependentNone recorded
David HatleyIndependent$72,400
Wendell JacksonIndependentNone recorded
Charles Van MorganIndependentNone recorded
Eddie Lee MurphyIndependentNone recorded
Lauren PinkstonIndependentNone recorded
Victor L. ScogginIndependentNone recorded
Dave SeemanIndependentNone recorded
Karl Knox SmithsonIndependentNone recorded
L. Webb TaylorIndependentNone recorded
Robert C. VickIndependentNone recorded

“None recorded” means Google published no political advertising for that candidate. It does not mean the candidate is not campaigning, and it does not mean they are not advertising: television, radio, mail, and Meta platforms are all outside this dataset.

Candidate list | Source: Tennessee Secretary of State, 2026 Candidate List for Governor | Updated: August 8, 2026 | The same certified list the elections hub and finance page count from

ELSEWHERE

The rest of the money trail

Campaign finance in the governor’s raceWhat each candidate has raised, spent, and holds, from state filings, plus independent expenditures made on their behalf.Every 2026 Tennessee raceGovernor, US Senate, all nine congressional districts, and every General Assembly seat.